Archivos: Jul 2014

How to identify our professional goals

There is a good chance you are unsure about your professional aspirations or you have not given the idea much thought. It is essential to know one’s own strengths and weaknesses when developing a career.
In this post, we will highlight the most important steps you should take to properly identify your main objectives and the effort needed to ensure they are achieved.

1. Strengths
Think about and write down any activities which, over the course of your life, you have felt passionate about, where you showed your maximum potential and which motivated you intrinsically, regardless of whether or not they were obligatory. You may need some help from someone who knows you well to complete this step properly, as they will be able to provide an outsider’s perspective on your most outstanding features.

2. Role Models
Now identify role models with whom you have worked in the past – both in academic and professional settings – and note down their strengths in terms of enhancing talent. Here, it is essential to identify attitudes and types of behaviour that not only benefit the individual but also the group as a whole. Within an organisation, results will depend on various people and you should be ready to develop your ability to work in a team.

3. Action Plan
For this step, you should focus your attention on your weaknesses or areas where there is potential for growth when compared to the role models identified in the previous stage. Write down a series of ideas for improving on your weaknesses. You should say what you intend to do in quite some detail at this stage. For example, if one of your weaknesses is being disorganised, you should write a daily time plan in order to improve on that and also write down the specific actions you will undertake.

4. Conclusions
Finally, together with the conclusions you have reached, propose three positive adjectives to describe yourself and another three that describe how you would like to be in the near future. Bear in mind that some of the most outstanding qualities in a person are: knowing oneself well; being able to anticipate the challenges we will find most difficult; and making an effort to try and improve our ability to tackle tough situations.

Whenever you apply for a job, it is essential that you express your objectives and goals clearly, as well as the aptitudes and attitudes you will adopt in order to achieve them. In any case, it is absolutely fundamental to view your skills as something that can always be improved upon. This is crucial for finding the motivation to work on them and being able to move towards achieving the goals we set ourselves. Furthermore, this process should be ongoing; it is not something you do just once but is something that should be instilled within you, becoming an integral part of how you think and act.

Ana Gómez Regidor
Development Dep. Acciona S.A.

A modern “profession”: Jobseeker

At one point or another in our lives, the vast majority of us have been unemployed and therefore actively seeking work.
It is important to view this situation not as a period of inactivity in our professional career but rather quite the opposite: we should realise that our “profession” in such a situation is one of “jobseeker”.

In this “job”, as in any other job, we need to establish an action strategy, set short-, medium- and long-term goals, train ourselves and develop our areas for improvement, make plans, assess progress and take decisions upon reaching certain milestones.

This profession also involves a significant amount of marketing activity, where the product being sold is yourself. Hence, a marketing approach needs to be adopted – identify the outstanding characteristics we can offer as we would when trying to sell a product, who the potential “buyers” are, which distribution channels should be used, etc.
In this regard, special attention should be given to our personal brand on the social networks by building a digital identity that raises our profile among those whose attention we are most interested in attracting.

It is also highly important to pay attention on a daily basis to job search and time management efforts. As jobseekers, we should set ourselves a timetable for work and specify the various activities to be carried out during the day: building professional networks, identifying opportunities, monitoring job offers, interviews, training, etc. However, all this should be done without losing sight of the necessary balance between these activities and our personal life: sport, family, friends.

In a climate such as this, with high rates of unemployment, being the best “professional jobseeker” will give us more chances to achieve that sought-after goal of finding a job. Don’t forget to apply as much, or more, enthusiasm to this task every day as you would any other job. Good luck, all the best and let’s hope you find an opportunity that enables you to become part of the ACCIONA team.
Head of Talent- ACCIONA

What will the job market be like in 20 years?

The British Government asked itself the same question and decided to commission a British consultancy firm specialising in trend analysis to conduct a study.

The study considered demographic and climate forecasts for the next 20 years and reached the conclusion that global population would reach 8.3 billion, food demand would increase by 50%, water demand by 30%, China and India would become global powerhouses and technology would play a crucial role in our lives

Based on this study, they predicted a series of jobs that would be in high demand in this future. Here are a few examples:

Body part maker These professionals will manufacture organs and limbs to replace damaged ones based on studies that will involve genetic engineering, biomedicine and biotechnology

Segmented audience journalists: Work for journalism professionals who will be responsible for creating news, entertainment and information adapted to personal needs and interests.

Nanodoctor: Advancements in nanotechnology will enable ailments to be cured with robots from inside your body.

Elderly well-being specialists. This will involve a combination of geriatrics, gerontology, medicine, psychology and sports science, and will tackle issues related to medicine, aesthetics, psychiatry, sport, finance and lifestyle for the elderly. An ageing population and longer life expectancy will make this essential.

Alternative vehicles engineer. This career, which requires industrial engineering studies, is already producing results through the creation of eco-friendly cars as an alternative form of sustainable transportation. Electric cars are already on the market.

Virtual lawyer. Life on the Internet is generating (and will generate) a large number of problems related to privacy, virtual fraud and intellectual property. All these problems will need to be resolved through specialised lawyers who could live anywhere in the world.

Vertical farmer. Hydroponic farming enables a large amount of farmland to be saved and the production of more food in less space. Furthermore, it is less harmful to the environment… The future of food production will involve growing crops on several levels. This system would also enable a lot of farm labour to be automated.


Ramón Rodríguez Lago

HR Analytics Department

ACCIONA Human Resources